“Yearly Sales Up $497,423”

             I don't want to sound like the guy in the nuthouse who breaks down in tears, but your program has had a profound impact on my life.

              In 1999 I was 49% owner of the operating company that I now own. I also now own 100% of the land and the building.   My landlord was my 51% partner.   I have a 300 seat restaurant in the country, and there was no competition until 3-4 years ago when overnight (well it felt like overnight) the chains moved in. In the course of a year a new exit was cut on the highway 8-10 miles south of me where 15 movie theaters (my county had no movie theater) were built with a Home Depot, a Wal-Mart and 22 corporate restaurants.   Dinner and a movie had never existed in my county or to my clientele. It exploded.

              Sales in January 1999 were $130,000 a month. My sales in January of 2000 plummeted to $80,000 a month. My partner said: you're out of here, I'm out of here, and we're selling the restaurant. I was a little panicked. My whole life had moved to this small country town.   I was engaged to be married and planned to adopt my wife's two kids. And suddenly not only was I not a big shot restaurant owner any more, but it was all going to be gone.   I screamed, yelled, hollered, my boss knew it was going to be tough to sell the restaurant with me as upset as I was. He said, Okay, You come up with $60,000 and I'll think about giving you a year.

              Of course, I was totally freaked out, I went to everyone that I knew.   I got the $60,000 and everything was on the line.   I put all my efforts into operations and managed to stay above water for a year.   The one smart thing I did was make my partner give me a buy out agreement.           

              After suffering for 9 months, in October I bought your program. In November, I opened it up.   In December I ran one ad that you showed in the materials. I had 400 responses in 7 days and I live in a city of 2000 people.   In January, my sales were up 11%, it's the only thing I did.   In February, my sales were up 14%, in March my sales were up 24%.   I started a couple other ongoing strategies from the Quick Start Guide.   I recovered 100% of my loss in that one year.   The next year we got another 12-14% increase. Now, I have 100% of the operating company, 100% of the land and the building; and instead of $800,000 we now do $1.3 million in sales and honestly, it was all sparked by that one ad. I am spending less on advertising than ever before, and North Georgia is buzzing about my restaurant. Today I am sitting on YTD 16.5% growth in a 20 year old restaurant. Your system revolutionized the way I approach marketing. Thanks.

Salem Suber, Jasper,GA

Sales Increase of $1.3 Million...

   I have been in the restaurant business for all of my life.   I have always thought of my job as a learning experience.   However, my focus was always been on operations, the harder I worked the better I would do.  

    My business and life has changed. In the first six months my sales were up 24.3% and my bottom line profit was up $65,000, that's in only six months !   And I am still learning. Then, after last year years increase of $500,000 in revenue over 2002, now we are on pace to beat 2003 by $800,000 !   That's a total increase of $1.3 million!   One promotion you taught me brought in $62,002 in sales in ONE MONTH!

              In addition, we have added management to cover more than the day-to-day operations so I can put more time into marketing and give me more time for my family and myself.   My only wish is that I would have started this program earlier.

              Anyways...Thank You Rory and your wonderful staff, for helping Silver City Restaurant & Brewery NOT be one of the many independent restaurants that is "struggling" this year.

Scott Houmes, Silvercity Restaurant and Brewery, Silverdale, WA

Paid off $20,000 Loan…

Before I found your Marketing group, I really felt helpless in growing my company - I worked to maintain a JOB. I finally feel like I have the tools to effectively tackle this.   And I am seeing such amazing results.   This is the First year in 10 that I haven't had to borrow $20,000 to survive October & November and then work like a slave all of December to repay the loan. I really contemplated another agonizing year.

With strategies you taught me, I created a two page letter that generated $23,093.34 in net income!   This system is so empowering - THANKS!!!

  Rob Wiscombe, Continental Bistro, Pocatello, ID

“Take It To The Next Level"

That's a part of what got me involved with Rory, to go to the next level.  I'm getting better return, and better profits.   And, whatever I'm able to receive and return is awesome.   Everything has become a lot more effective.   It's great.   I've always been good in the operations and I've grown up in the restaurant business, but being with Rory has just polished my skills, and really taken me up to the next level.

                              Dimitri Anaganos, Popeye's, Lake Geneva, WI

              It's given us focus. It's taken the guess work out of promotions. It's allowed us to have confidence. When we choose a strategy and we put our hard earned dollars into it, we know that we're going to get results. That's one of the key things that it's done for us, is that we've taken things that are proven and we don't have to guess.

              This has been a powerful tool for us to maintain our staff year-round because we're in a resort town. So, it's given us the ability to increase sales throughout the year to keep our staff full time and to grow our sales. The focus of this program is all independent restaurateurs. We all have the same voices in our head, and the same things going on, and the same questions, and the same concerns.

              I think we're blessed to have Rory - I'm very happy that he's chosen to help us independent restaurateurs. He takes time. He listens. He evaluates, and once again, thoughtful consideration on what your particular needs are. It's invaluable. It's piece of mind. I feel confident knowing that I've got someone who's got the experience over my shoulder going, “Yeah, go for that, and no, don't do that.” Or “Yeah, do this one again.”

             It's a very small investment in terms of results. Nobody's paying me to do this. You're looking at someone who's happy. I feel it with conviction.

              It's done amazing things for our business, and I suggest it to anybody.

Michael Anaganos, Popeye's, Lake Geneva, WI

Double your profits in 119 days-Bologna!

Now it's Filet Mignon for us - we doubled our profits in the first 30 days of using your program. We love all the ideas and after Boot Camp our sales increased by over 90%! That's right I said over 90% from the year before. Thank God for your program we took all your advice and started working on the business not in the business. Every month sales are better than the last. I could say thanks to you a million times and it still wouldn't be enough.

Doug and ReNae Morse, hose Restaurant, Ligonier,Pa

“Income Up and I Cut My Hours to 5 Days a Week!”

        Rory's system has freed me up to do some of the things I like to do in my life.   It's also made my work a little more interesting.   With his system, my sales are up.   More importantly, my lifestyle has improved dramatically.

        I still am in the restaurant working every night, but I'm not there six and a half days a week, I'm there five.   I'm definitely working a day and a half less than I used to. I'm living a better lifestyle and my income is growing every month that I implement this system.

        Being a member of the Restaurant Marketing System is a kick in the butt.   It's a wake-up call.    Rory gives you a network of people, besides his own talent, to say, ‘If we do this and this, this is what's happening in other restaurants.'   You can tweak it your way and you should get these results. I'm having more fun, I'm making more money.   I can see myself running two restaurants one day, as opposed to having one run me, thanks to Rory's system .

“Sales Up 25% and Looking for a New Location!”

It has been absolutely amazing the results I am getting. I started in October and sales were up 25% over the previous year. When everyone was complaining about the economy, I was growing. Then in November, we got the same kind of results. It has continued for 9 months. We set new sales records every month. We are making money now! I'm looking at adding a new location – it's truly changed my life. I would try some other things but I need to get on top of the growth, it's tough to keep up with a 20% increase monthly! Thanks Rory! 

Steve Kraft, Habanero's Grill, San Antonio, TX

“$10,000 in Sales From ONE Promotion!”

Just a quick fax to say THANK YOU, THANK YOU, THANK YOU!!!!   We had the best day in the history of our restaurant-because of your newsletter and one idea!!!   We booked over 150 reservations and did 377 covers for dinner alone-over $10,000 in sales!!!!     We have had great success with some of your other promotions, but this blew our minds!!!!   We sold out of reservations the day the postcards hit their mailboxes!!!   We can't wait for BOOT CAMP!!!!!!!!!!!

“Catering Up 400%!”

Rory, Just wanted to send a quick THANK YOU note.  Things are going great! Much of it is due to what you have taught me during the past 10 months. Our December catering is up over 400% from last year .  In restaurant sales are up over 15% over last year , in a year when NO other restaurant is claiming any growth in our city, with many crying double-digit sales declines. 

I ran one promotion in December.  I expected 100 or so responses, total.  I felt that would be consistent with other things I have been doing.  Two days after it came out (that's today...I am kind of excited), I checked on response…I received 189 responses in the first day!

I love it!!   I can already say that this has been one of the most productive marketing investments that I have made this year. Help me top it next year!! 

“I wanted to acquire specialized knowledge in the marketing that Rory teaches since I did a few things from the system and saw very huge results from it. I brought in an additional $16,000 in sales in one month , from one promotion. It   was definitely a huge jump that I didn't see the year before.

              Rory's motivated to help other restaurateurs to market what they have, to tell their story, and to see the fruits of their labor. Instead of working seven days a week, and doing a ten dollar an hour job they are doing the things that they would love to do which is take a holiday, take a vacation, and this stuff that's being taught helps do exactly that!”

Fred Norman, Chianti's Cafe, Vancouver, Canada

“Sales Up 15% in 3 Weeks”

I'm astonished at how people are reacting. In less than 3 weeks my sales are up 15% and no end in sight.   I wish I had found you the day after 9-11, it seems the bottom fell out of my business after the day. I think I've lost lots of money on ads that didn't work, I can see the errors of my past. Thanks!

Jerry Peacock, Riverview Restaurant, Beardstown, IL

“Business Up 26%”

I purchased the package in December from Rory's Restaurant Marketing Systems.   And since that time, our business has grown over last year.   I wasn't showing those kind of figures before I started doing this.   Rory's package has definitely helped increase my sales, the number of people who flow through the restaurant.   We're getting lots more people because of what we did from Rory's package.

If you don't have the package, get the package. It's a definite help to getting rolling and getting business on   the right track.

Gary Barr, Barr's Joe & Grill, Lake of the Ozarks, MO

“Sales Increase of $394,232”

I joined your program and have been very impressed.   It's increased my business at the restaurant since it opened November of 2000. The first year, 2001, we did just over $600,000 in sales.   After implementing your program we did just under $1 Million, and I've got a 50-seat restaurant.

Bernadette Bradley, Bradley House, Anchorage, AK

“Took $89,000 To The Bank!”

              We've been in the restaurant business for 30 years, and this is the first time that we've ever had any type of advertising that we know is working because we can measure it.   Radio, television, newspaper, you can't measure it.   But this, we can.   We have anywhere from a 40% to a 56% return on one promotion every month.   Our lunch promotion we get a 25% return on.

              We've just been really happy with the whole situation.   Rory's system has more than paid for itself, probably the first month that we were using it. We're considering doing things now that we never would have even thought about, just because of Rory's system. We had a $129,000 increase in business the first year, the first full year we were with this program.   And we took $85,000 of it to the bank.   So yes, it's paid for itself.

Judy Anderson, Barleys Brewhouse, Kalispell, MT

“You Are An Answer To My Prayers”

We've implemented several of the strategies.   I'm just so delighted with the whole program; I can't even find words to describe how I feel about it.   It had a dramatic impact on our business, immediately.   Rory, thank God I saw your article in one of the restaurant publications.   You're an answer to my prayers.   Thank you very, very much, from the bottom of my heart.

Wes Karna, Pacific, MO

Saved $90,000 In Advertising, Staff Turnover Cut In Half and Sales Up 10%

        Rory, Your program puts all the mumbo jumbo about marketing into a forum that make it easy to implement and test. Your constant, " hammering home" the basic principals of your program, keeps our marketing efforts on track. The benefits to our restaurant have been as follows:

• We stopped spending $90,000.00 per year on generic advertising that looked like all the others.
• Our employee turnover rate has been cut in half and our morale has never been higher because of the quality of the people we are hiring.
• Our Mother's day promotion alone resulted in double our normal reservations.   The unique ads that we ran boosted our whole Mother's day weekend revenue and put us on track for a 10% increase in sales for the month

          of May over last year.

When people call me to ask whether RMS is worth the money my response is usually as follows:

The system has a 1000 good ideas and all you need is one or two.  

          Should you buy it? Yes!

Ed Chilleen, Crazy Ed's Satisfied Frog, Cave Creek, AZ

“Sales Up 24% YTD -

One Promotion Created a Traffic Jam!”

Yo Rory!   The combination of the two of your suggestions has business in my restaurant up 24%YTD over similar period last year. Yesterday we did a promo I picked up from you and created a traffic jam in our shopping center.   We started at 11 am and were supposed to go until 9pm.   We ran out of everything at 7pm having sold 520 medium pizzas when we usually sell about 50 a day.

Jim Cahoon, Gramma's, Sonoma, CA

We are a longtime (29 years) established restaurant, doing a consistent business. We added our own brewery about 7 years ago , no real marketing plan, little to no advertising. Business had been increasing 5-7% per year, but had leveled out for the past year. I bought your package and took it with me on holiday to read. It charged me up and got me off my butt. Business is up 8% in April over last year .

                            Jim Fahey, Gentleman Jim's Restaurant, Poughkeepsie, NY

The program's a good deal.   It's a good program.   It's worth rolling the dice.   Take a shot and check it out, because it pays for itself many, many times over.

Rory's system is the basis for all successful marketing. I would advise anybody to get this program.

Bruce Lane, King Ludwig's, Leavenworth, WA

You used to be able to open up a restaurant, hang your sign up, and people would come.   But, with the franchises, all the chains have moved in.   In one year I had 4 chains open up, within two blocks from my location .   So, we now have to focus on marketing, so that we don't lose more of the market share, and recapture some of what we lost.  

Rory's got a lot of expertise in marketing for independent restaurants.   By being a member, I have an opportunity to share that information. Rory's got a very extensive network set up of information that he collects, and it's only going to continue to get better.

Ernie Osinchuk, Ernie O's Restaurant & Pub, Edson, AB, Canada

“Sales Up 30%”

Good News! In April Business up 10% over last year. In May looks like we are up 30%   overall and Dinning Room up 82%. I think this stuff works!!!      

“Man, Where Am I Going To Spend This Money?”

I just completed my Mother's day campaign. Now remember, I have only a take out restaurant. My restaurant sales are up 150% - that's what I call results! My investment was $547. I put $9400.00 in bank . Since I joined my profit faucet has not slowed down. People call every day to find out what's happening next, my employees are excited and except for marketing I barely work. I changed my yellow page ads from what I learned and I'm pretty excited about it. We are generating about $22,000 per week in catering sales.

I have some strong opinions about your system. Before I started with your system, I wasn't really selling a lot of pizza, which was never a really big part of my business. I used to sell about 25 pizzas a day. From one strategy you helped me create, I'm selling about 100 pizzas a day.

My business has increased by double number percentages month after month after month.   If you have the package and you're not using it, or if you're thinking about getting it, whatever you do, just get it and do one or two things out of it.   It's been an incredible run, and I'm super-happy with it.   It's unbelievable.

   I used to stay up at night in February and March wondering how I was going to pay my bills.   Now I stay up saying, “Man, where am I going to spend all this money.”   Thanks Rory!

John Fortini, Chick-n-Pizza works, Buffalo, NY

When I started the system, I was very excited, because I knew that something had to change in our restaurant, and hadn't known what.   The response to my first strategy was a 50% return! And almost the same in the following months.   RMS is like following a diet program, the more you do the more results you see. Well Done Rory.

                            Stephanie Dalesio, Lamberti's Cucina Wilmington, DE

Rory's full of energy, he's a lot of fun.   His follow-through is really good. He does what he says he's going to do.   I would recommend belonging to RMS to anybody in this business.

Dave Weber, Eugene, OR

Maniac Rescues Small Town Business

As I got into your program, I realized how valuable it was, that a couple of ideas more than covered the cost of the entire program.

   You get things to keep you motivated, to keep going. Ideas and success stories. I'll be working on my newsletter or other marketing pieces, and I'll refer back to the package we got. It will have ideas I can use to put in for that next month or, just something to keep me going in the direction that I need to be going.

  Just this last February, my sales were up 130% from the February before. And, that's the first time, in over 8 years, when any month was above the year before, and actually showed any growth at all. So, the results, for me, speak for

themselves.

Rory's always been very helpful. He knows what we've talked about in the past, so he knows where to start from. We can keep moving forward, instead of rehashing the things that we've already went through. As a restaurant owner, I've come across nothing that provides the results that this provides.

“3 New Chains Moved In To Town and

Sales Still Increasing!”

I am a gold member and it's great to get the newsletters and tapes monthly. I listen and read them immediately. It confirms to me what I'm doing right and also gives new great ideas. In the last year 3 new Franchises have come in close by and our sales are still increasing.

Giles Lascelle, Jazz Magnolias, Cornwall, Ontario, Canada

“Doubled Profits”

Rory's helped me make more money than I thought I could ever make and had more fun doing it.   One thing that we like is the old saying, “If you want to pick a dozen roses in the fall, plant 1,000 in the spring.”   So we've planted about 20 different things.   Almost everything he says, we try.   So we have so many things going.   We're in a small town of 12,000 people and we draw 400,000 guests a year.

You can't fail.   If you do the things, even a part of the things that he suggests, you'll cut your workload in half, you'll double your income, and all of a sudden this thing becomes fun.

Because of using Rory's systems, I have increased my business by about 30%, but more exciting is we have doubled our profits.

Rory knows the restaurant business.   And believe me, you will be happy to follow his system.

Laverne Graber, Black Buggy Restaurant, Washington, IN

“Rory, it Works”

"My sales have increased my employees are happier because of more tips. Rory you didn't lie to me - It works. Keep up the great work and thanks!"

Steve Nisleit, Nisleit's Country Inn, Port Washington, WI

“Big Time Results”

I have put to use only 2 of Rory's Strategies in the 6 months that I have owned it. I used them for only one month with incredible results. Big time results. I can now get the customers in the door. It definitely works .

Tim Duncan, Betty's Parkway Restaurant, Columbia TN

“From Startup To $2.8 Million Dollars In Annual Sales”

The methods and marketing material in your Restaurant Success System combined with my restaurant experience are the reasons for taking my business from startup to $2.8 million dollars in annual sales.

Michael Attias, Brentwood, TN

"March Total Increase $76,899!"

Just wanted to give you the results of March: Total increase was $76,899!!!!!!!! 56% + of sales increase straight to the bottom line. I'll keep working for a long time with these kind of results, and I thought I was retiring.

Mark Tassler, Grate Steak, Virginia Beach, VA

“Bottomline - Rory Knows His Stuff”

Rory knows his stuff, bottom line.   It's like I told my brother.   “These people know what they are doing.   Rory knows.   The people he brings in know.   So, listen to what they say, and then do what they say.”   They can be your coach.   Bottom line.

Raymond Gasner from Vancouver, WA

“It's The First Year We Actually Showed a Profit!”

I have only seen sales increase. Restaurant sales up 20% from last year, catering sales up 300% last month alone. When I first started with RMS 2 years ago, I was ready to pack it in. Now, I don't have enough room to handle all of the business . I only advertise to my existing customers and have lines out the door. This is the first year we actually showed a profit. Never thought I'd see the day!

Gina Schubert, Maggio's, South Hampton, PA

I had run out of effective ideas on my own. Besides participating in national and local TV co-ops I had spent a significant amount of money on advertising and felt I had never received much bang for my buck. So I thought we'd give RMS a try. I have just recently become a member. We implemented a very simple strategy to start our database. Over a 4 week period, we collected 3000 responses, and it cost under $200! That's a heck of a deal!

“I'm Pumped!”

Rory, I'm not very good at getting started, but your system gave me the tools to do just that. I'm a good copy cat! My first promotion had a total profit of $1078.40. I was very happy with the returns, now I'm planning to send it out to even more people. I'm not sure what they say up north, but down south it's "I'm pumped!" and I am.

Increased Sales By $840,000 per year and Buys Dream $750,000 Yacht....

I thought I'd take a minute to write to you about has happened as a result of your Marketing Program.

Your system has shown me the quickest path to my goals. It means twice as much success twice as fast, but best of all, it results in more FREE TIME.   Which means more time to spend however I'd like… that means getting out on the water on my new boat!

As you can see in the photo, I have just purchased my dream yacht “Better Haff”.   I've worked long and hard to make this dream come true, but it's come a lot faster than it ever would have had I not gotten become a member of your program.

Our restaurant has had all of the challenges most independent restaurant owners face, rising costs, staffing issues, including every chain imaginable opening up around us.   And, in 2001 we had a more devastating problem that I hope you never have to face, a fire.   We were closed for a year to rebuild. But since reopening and using all the information, we have broken all our previous sales and profit records - leaping immediately from $200,000.00 best month to $340,000.00 best month!   Now my business is thriving like never before. Months after the re-opening in my slow season I still hit $270,000.00 a month $70,000.00 better than previous best months!   (That's an annualized jump of over $800,000.00!).   I can't imagine a restaurant owner that couldn't afford to join.   How else are you going to achieve these kind of numbers?

I'll tell you something - if somebody offered me $50,000.00 cash to stop using everything I get from your program, I'd turn them down flat. That's how strongly I feel.   Off to my boat. Bon Voyage!

Alex Haff, Newtown, PA

“If you don't get Rory's system you're just plain crazy. Just one idea has paid for itself many times over. If I didn't have Rory's Program, I wouldn't be in business.”

Increase 12-15% per year…

Just so you guys know....I am implementing the techniques learned from Rory's program. Our company sales have increased 12-15% per year for the past 10 years!   We exceeded 4.5 million in sales last year and enjoy hefty profits.   We will continue to utilize the concepts.   Thanks!  

“This is the ONLY way to go”

               Rory, I am firmly convinced that the key to continued sales growth year after year is to continue the RMS strategies daily, thus increasing sales.

              Since mid 2003 my restaurant has experienced anywhere from 8-10% sales increases while the rest of the company restaurants were flat.   No doubt in my mind that your marketing is VERY effective in reaching and romancing your customers.   Your business becomes “top shelf” in their minds.

              I've been doing it for a year and am convinced that this is the ONLY way to go to market a restaurant.

Tripled our business!

I started your systems this past month, January 05, and tripled our business and on some days ten times the number of guests came in.   So you see, I have been very busy and much to do in getting the February marketing out.   Unfortunately, I have only had time to read the Quick Start Guide but I did implement several suggestions and the results have been outstanding, as stated above.

Robert Murphy, The George Washington Manor, Roslyn, NY

In the last year and a half, sales have increased 30%

             We have to say, first of all, that becoming a member of RMS in January 2003 was the best thing we ever did for our business! At that point in time we had been in business for almost two years. In our second year alone, we spent $5000.00 on JUST radio advertising, and our sales went sideways. It was discouraging, as anyone knows. Subsequently, your Gold Inner Circle membership program seemed a reasonable alternative to try, with your focus on independent restaurants, especially with your money-back guarantee if we weren't satisfied.

              So, having your manual and some reading material, the first idea we learned from you that we put into action.    Our first attempt had a 20% response over our regular business!  

In February, we began a second strategy, which we still maintain today. It worked very well for us especially, being a new restaurant in a highly saturated restaurant market. At the beginning of March, we started our third strategy, which we do every month and have a 33% return on and it keeps getting higher.

We haven't been disappointed! We have so much information! Throughout the last year and a half, we have implemented a little of what info we picked up, fine-tuning what we had. We know more can be done, but we want to be sure we do things right, and so far we can testify to a definite positive growth in our business. In the last year and a half, sales have increased 30%.         

Twice we've been nominated for business of the year in the restaurant category through the local Chamber of Commerce, and this last spring we were chosen second – best restaurant in our category, an honor usually reserved for franchises! We feel this is an indirect reflection of RMS input! Thank-you Rory!

We look forward to learning more!

Al and Arlene Scherer, Guesthouse Family Restaurant, Lethbridge, Alberta

Record Numbers For 2004!

        I have been a member of your system since November 2003 and had trouble convincing my family partners that it would be worth it - so I used my own money - knowing that your systems would work.   

        A full year has passed and every one of my promotions and ideas has been a GREAT success.   Out total sales for 2002 were $689,984.23, out total sales in 2003 with only 2 months of RMS were 802,231.25.   After a full year of RMS our 2004 sales were $1,266,975.32.    Our goal for 2005 is $1.6 million in sales.   Since joining we have doubled out total sales and have set our goals to gain another 30% this year in increased sales.

              My family have become full believers!   This is just the beginning! Bottom line is that we are making more money than ever and customers think we are the best. We are the talk of the town!

Ben Martinez, El Jardin Restaurant, Commerce City, CO

“Rory, You are by far the Best of the Best when it come to marketing - I look forward to what you will come up with next. We are on a dead end street in the old, historic part of town.   Nine days into the month, we are up nearly $7,000. This is the first "plus" we've had in 2 years. One recent promotion is   going over gangbusters and there's more in the works. I can't wait to see what you come up with next! Thanks!”

Jack Goodlet, Park Place Restaurant, Fort Oglethorpe, GA